How Musicians Can Use a Facebook Page to Promote Themselves
Facebook has been one of the most powerful tools created for building your audience and fan base, and many musicians have started using this medium for marketing themselves. For some, Facebook has been enormously helpful in building their audience, but others see minimal results. What is the difference between the two scenarios? In this post, I plan to explore the power of a creating Facebook page to build your audience and build your platform.
Facebook Profiles vs. Facebook Fan Pages
If someone was to ask you the difference between a profile page and a fan page, would you know how to explain the difference?
The Facebook profile is what the majority of people use on the site. Your profile page allows you to find friends and make connections. You can post pictures and status updates about the things that are going on in your personal life. You can chat with other friends, and you can play games. Basically, your profile is what you use on Facebook for your personal life.
Fan pages function very differently on the site. A Facebook page is what a business, professional, celebrity, or organization use to create a Facebook presence. These pages allow you to build followers while keeping your personal life private. There are places on your page where you can get insights into the interactions that your followers are having with your page. Your fan page gives you advertising capabilities, and it allows you to follow competitors.
How do you build followers for your fan page?
Followers for your fan page occur when people “like” your page, and your goal should be to grow this number consistently. In order to build your audience, you first need to decide who your audience is and then post content for them. If you share relevant content, then you should theoretically attract people to your page.
To start building your followers, send out invites to your friends and family and ask them to “like” your page. Not all of them will follow, but you should get a few people to “get the ball rolling.” When you post on your page, ask people to share the content with their friends, and you will be surprised how many people will.
One of the most powerful features of the fan page is your ability to advertise to people. By using this feature, Facebook will find people for you that will follow your page, however this service can be a little expensive. Facebook will typically ask you what you want your daily budget to be, and you can set it from $5 a day to as high as you want. Through this feature, we have been able to gain hundreds of “likes” and expanded our reach to thousands of people.
OK…I have followers. Now what do I post for them?
As stated above, you will want to identify who these followers are and what kind of information will appeal to them. You can find relevant content by following similar pages to yours and sharing their information. Also, you can find great and unique websites through services like StumbleUpon.com.
Your Facebook page is a fantastic place for you to share the content on your personal blog. In fact, Facebook is the primary method that the Providence Brass blog receives web traffic. Your fan page also allows you to “boost” your posts through advertising, and this method can be a great way to find new followers. When you “boost” a post, Facebook will place your update in the feed of your follower’s friends, and this feature can literally bring your information to thousands of people for as little as $5.
Remember to post consistently, and if you have trouble keeping a schedule, use sites like Hootsuite.com to help. Through Hootsuite, you can schedule your posts in advance, and in doing so, you significantly free up your time. As much as all of us enjoy social networking sites, no one really wants to be tied down to them.
Whenever you do any work in marketing, it is easy to feel like you are putting forth a lot of effort for not a lot of results. However, the key to success is to stick with it, and be grateful for any growth that you receive no matter how small it may seem. Eventually, you will reach your “tipping point” where people will find you and follow you automatically.
If you have any thoughts or questions on using a Facebook page, we would love to hear from you in the comment section below!